Simple’s demise was announced today. It is the summer solstice… June 21, 2011. The brand began on Friday the 13th of December 1991. The end will be at the end of this year. So the brand will make it to twenty. I’ve been gone from it since 1996 or so.
It was my baby so I am a bit sad. The word came as I was watering my garden though… and it is tuesday… and it was the middle of the day… so I suppose I have very little to be sad about actually.
The Hindu’s believe that when you die… you reincarnate as something better. Hmmm.
During my ownership we produced 572 different ads. This one up above is one of my favorites from 1993. Our campaign was one of the first modern anti-advertising campaigns… but DD&B was who started this type of advertising with VW in the 1960’s. I loved writing our ads and drawing the shoes. I wasn’t so hot on all the travel though.